Voice Of Market Adoption & Trends Report 2026
How Leading Organizations Turn Customer Feedback into Strategic Advantage
Customer and market feedback is no longer optional, it’s a competitive differentiator.
Our latest Voice of Market Adoptions and Trends survey benchmarks how organizations are collecting and sharing insight to drive better decision-making.
Based on input from 200+ professionals and in-depth interviews with leading organizations, this report summarizes how organizations collect and use customer and market feedback to inform decision-making and shows how practices compare to industry peers.
Here's an overview of what is included:
- The current state of customer and market feedback programs
- How organizations are gathering insights today
- Strengths and weaknesses across the supply chain automation industry
- Benchmark comparisons to help you assess your program
- Opportunities to improve impact and strategic alignment
Download the Voice Of Market Adoptions And Trends Report
Why Feedback Strategy Matters
Understanding customer pain points is the most common use of feedback.
Data quality and internal bandwidth are the most common challenges organizations face.
Frequently Asked Questions
What does the report include?
The report combines detailed surveys, in-depth interviews, and expert analysis to deliver comprehensive market insights that go beyond the traditional voice-of-customer approach.
How often is the data updated?
We publish the report bi-annually, ensuring you stay ahead with the latest market trends and emerging opportunities.
How will the insights benefit my company?
The actionable intelligence provided helps refine your strategic planning, drive growth, and de-risk decision-making processes by presenting a full view of your addressable market.
Is support available for follow-up inquiries?
Absolutely. Our team offers unlimited analyst access to help explain the data and guide you on leveraging these insights effectively.